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Give 'Em The Pickle!


A Media Partners Release
Program Length: 20 minutes

Give ‘em the Pickle!
 is the bestselling customer service video of the last decade!  Bob Farrell inspires and motivates with real life stories - often humorous - that demonstrate how consistency, teamwork, attitude and service can make all the difference in any organization.

Give 'Em The Pickle!

Your business is not what you sell, it's who you serve. So... Give ’em the PICKLE!

PICKLES are those special or extra things you do to make people happy. It's a hand written thank you note with every order shipped. It's walking the customer to the item they're looking for rather than pointing... or maybe it's simply calling them by name. The trick is figuring out what your customers want and then making sure they get it. That's the message behind Give ’em the PICKLE!

Highly entertaining and motivational, the Give ’em the PICKLE! training video will inspire management and employees to do the most important thing they can do in business...take care of the customer.

Give ’em the PICKLE Key Learning Points...
  • Service: Make serving others your #1 Priority. You work in a noble profession, be proud of what you do.
  • Attitude: Choose your Attitude. How you think about your customers, is how you will treat them.
  • Consistency: Set high standards, and stick to them. Customers return because they like what happened last time.
  • Teamwork: Look for ways to make each other look good. In the end, everything ends up in front of the customer!


Streaming includes the video only.  Elearning includes the video with some review points and a post test.

DVD/USB packages typically include facilitation and participant materials, as well as sample Pickle Paraphernalia and other ancillary items. To see the complete list of what you get, select the DVD or USB format and click on the Information icon.

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Honest opinions from the managers and employees who use our training products in the real world.
Give 'Em The Pickle!
reviewed by 12 people
    Trainer - Professional Trainer
High energy, enthusiasm and passion abound in this customer service gem. In Give 'em the Pickle, Bob Farrell shares anecdotal stories with humor and passion and charges everyone with the responsibility of treating the customers like the boss because the customer is the boss. Because of its universal message, Give 'em the Pickle appeals to all audiences and any business. The meeting-in-a-box for frontline managers provides a fun and easy way to train this invaluable customer service message.

  • Farrell's passion for customer service, true service stories, and quirky graphics make this an entertaining and memorable film.
  • The four key customer service principles are well-defined and supported by numerous examples.
  • The film leaves you wanting more!
    Darlene Temple - President, OnTrak Training Inc.
It is easy to see why 'Give 'em the Pickle!' is the number one training video. We routinely preview this film in our initial presentation to clients and it is a 100% sell! Everyone loves it! Bob Farrell's fundamental truth of being in business to take care of the customer' hits a chord with companies that may have lost sight of who really runs their business: the customer.
    Melissa Landis - Training and Recruitment Specialist
Talk about 'down to earth' tips for customer service and retention. I do love the Give 'em the Pickle customer service program. It is so entertaining, and at the same time, so very relevant regardless of the type of customer service your employees provide. Bob Farrell makes some pretty direct comments about tough-to-talk-about topics such as ATTITUDE; but makes them in such a way as to clearly and succinctly illustrate the effect even one bad day on the part of an associate can have on the customer.

I use this program primarily with call center associates; which makes it difficult to utilize all of the visual cues that so many of us rely on in our customer interactions. It becomes very important to drive home to the participants the importance of listening to the customer-not only what they say and how they say it but also what they DON'T say. Bob makes a great point about listening to a customer through what they won't say to really get at how they are feeling.

I would recommend this program to everyone in customer services; rookies and experts alike-regardless of specific industry. We could all use a little refresher in our perspective on customer service (and not just when we are on the receiving end of poorly executed customer service.) I believe that Give 'em the Pickle provides just the right dose of humor and seriousness that this topic requires.
    Felecia Creed - St. John's Health System
The Give 'em the Pickle video is fantastic! We have incorporated it into our new co-worker customer service orientation program and the participants love it. It covers all of the key learning points we have been teaching in class, but in a much more entertaining and engaging way. Managers are now checking out the video to show their current staff. We now need a second copy!
    Gail Marrier - Henry's
This is an excellent video for getting the message of Customer Service out to your employees. I have successfully integrated Give em the Pickle into a retail customer service program and one for the corporate support staff too. Having seen the video 12+ times already, I must say that Bob Farrell is great I still look forward to the opportunity of seeing and using it again!
    Brian Pickering - Stop &Shop Co. Inc.
This is one of the best customer service videos that I have ever seen!! "Give 'em the pickle!" has the ability to be understood by all levels of customer service. A 20 year veteran can use and relate to the saying as well as a brand new associate in training!!!! Please keep up the good work!!
    Colene L.
Bob Farrell is an excellent story teller. He inspires and motivates with real life examples of how consistency, teamwork, attitude and service can make a difference in your organization.

He has the right blend of humor and content to lay the foundation for a great training program. I was so excited to see that the Leaderhip Pickles was next to come out. I plan on purchasing both videos to use in a workshop for our supervisors in the call center. And that's what's great about this video too. Even though it is not geared toward call centers, the principles are universal to customer service and can easily be applied.
    Kathleene Mahoney - Gulfstream Goodwill Industries
Since I'm the Training Manager for my organization, I've seen this video at least 20 times. Even after all those viewings, I still find the video enjoyable and entertaining.

Bob loves people--his care and enthusiasm really come through. His four steps for good customer service are applicable anywhere. For example, I used it for "customer service" training for the people in Human Resources. It was a real hit.

The video itself is exceptionally well done. It took several viewings to really appreciate all the little visual effects that add interest and humor.

I hope to see more of Bob Farrell... do I see "Give 'em Even More Pickles" in the future?

    Angela Turner - Valley Casino Resorts
I am the training supervisor for a hotel and casino in Las Vegas. I have reviewed many training videos and have been very displeased with the production and content of them. When I received this video I went directly to my hotel manager and director of hotel operations. They both loved the video and in the middle looked at each other and said "What's our pickle? We need a pickle." I enjoyed the stories in the video and the humor that was involved. So often it is hard to keep people engaged in a video. People find most training videos boring and dull, this video however gets you questioning what it is your company is doing. It makes you want to give pickles.
    Abe Safa
I believe that this is great video that really simplifies things for your employees. We all know how important great customer service is and it crucial it is to differentiate your business from others out there. This video puts all of that in a clear short message. Give em the pickle is easy and catchy.
    Shelley Walker - Office Coordinator
I saw this training video at our local hospital at least 3 years ago. Several other people in my office also saw it, and to this day, we have our pickle pens. At least once a week, we say "give 'em the pickle" or "come on, give ME the pickle". This is one of the best training videos I have ever seen!!!
    Deb Sirman - Owner / Greenland Garden Centre
The Pickle video is one of our most effective tools to get the customer service message to our employees. We have over 150 employees, many are seasonal. If we cannot seem to make time for anything other than hands on training, the Pickle video is an excellent way to relay our expectations for customer service .It also gives us an opportunity to discuss how we can give pickles in our company. We have used it for years and will continue to do so, it's informative and entertaining!